CATEGORY: Dictionary of Terminology
Mat or ledge, serving to physically and optically divide individual types of goods and brands.
Ad medium to highlight a certain type of goods on the shelf.
Strip of printed material, attached vertically, perpendicular to the shelf, protruding into the aisle. It delimits space, supporting a specific product. It is attached by way of a suspended magnetic system or plastic retractable
Ad poster installed on navigation tables located at the ends of shelves.
Colours on the monitor, digital photo – red, green, blue.
Set of presentation elements for a brand or product line, creating a miniature shopping isle inside the point of sale.
Marking, identifying every product brand, size, flavour, colour or packaging. It serves for internal identification of the product.
Display, where flyers are kept, presented and can be freely taken.
A partially or fully see-through box fitted out with electric lighting fixtures, presenting text or graphic content. There are exterior and interior light ads.
A board with an ad motif located on the top part of the shelf, highlighting a certain assortment of goods.