CATEGORY: Dictionary of Terminology

Dictionary of Terminology

Shelf stopper

Strip of printed material, attached vertically, perpendicular to the shelf, protruding into the aisle. It delimits space, supporting a specific product. It is attached by way of a suspended magnetic system or plastic retractable

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Dictionary of Terminology

Light ads

A partially or fully see-through box fitted out with electric lighting fixtures, presenting text or graphic content. There are exterior and interior light ads.

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