TOP In-store Execution of February won campaign Venusz from Hungary

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Portal Pos-world.com announces new winner of a competition called TOP In-store Execution of the Month. For the month of February is the winner the realization of Venusz sunflower oil for Bunge Zrt.

In this period were registered 3 in-store execution from Hungary and Russia. The judges from portal pos-world.com evaluated them in three criteria: creative production, overall design and the potential to attract attention at the point of sale.

The winner of the February execution has become a Hungarian campaign for Bunge Zrt., which used the POS element 3D Shelf Stopper and Perpendicular LST. This winning campaign took place in a Hungarian chain Tesco in the period 16. 02. - 16. 03. 2017. The client was Bunge Zrt. and executor was POS Media Hungary Kft.

This realization has received from the jury of 61 % in total. In the category of creative production received this winning realization of 85 %. In the category of overall production design campaign gained 50 %. The biggest scoring received campaign in the potential of attracting attention at the point of sale - 50 %.

All contest execution can be found in the portal section Execution.

About portal pos-world.com:

The portal is a source of industry information in marketing at the point of sale. Brings together manufacturers instore advertising, agencies, and those interested in this field. It is a place for advertisers, media and professional associations, creative agencies, manufacturers and implementers of advertising at point of sale, as well as staff, students and entrepreneurs in the field of marketing and media.

Partners of this portal are association POPAI POS Media, Nielsen Admosphere, Dago, Jansen Display, OMG Research, HL Display and Shopper Marketing Prague.

Contact:

Mgr. Natálie Růžičková

Editor of Pos-world.com Portal

Email: ruzickova@smprague.cz

Total Score

Creative production
85%
Overall design
50%
Potential to attract attention
50%