Sephora expands augmented reality experience


A new app enhancement is helping Sephora shoppers complete their look.



By adding new augmented reality-based features to the Sephora Virtual Artist app, the chain enables shoppers to virtually try on thousands of shades of single and palette eyeshadows directly through their mobile device. This service augments the app’s existing functionality that allows users to try on an assortment of lip colors and false eye lash styles.



The Sephora Virtual Artist now also offers “Expert Looks,” enabling users to preview inspirational looks, and three new “Virtual Tutorials” to hone their brows, contouring and highlighting techniques.



New augmented reality-based is on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview feature and three new virtual tutorials for brows, contouring and highlighting.



The Sephora Virtual Artist Eyeshadow Try On feature gives users to access to thousands of shades by color, brand and finish, including each individual shade or an entire palette. Users can click on up to three shades to try them on the eyelid, crease and outer corner, and instantly determine their favorite combinations.



“With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands,” said Bridget Dolan, VP of innovation at Sephora.



“Since launching Sephora Virtual Artist in 2016, our clients have virtually tried on hundreds of millions of shade combinations,” she added. “It gives her the freedom to choose when, where and how she wants to shop as she creates customized looks and discovers the products that are just right for her.”